Cookie Policy

1. Introduction

This Cookie Policy explains how ProfitLens Technologies Ltd, trading as ProfitLens UK ("we", "us", "our"), uses cookies and similar technologies on our website and applications (the "Service").

By using the Service, you consent to the use of cookies as described in this policy, unless you disable them through your browser or our cookie settings panel.

2. What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They help websites function, improve performance, and provide analytics.

Cookies may be:

• Session cookies – deleted when you close your browser
• Persistent cookies – remain until they expire or are deleted
• First‑party cookies – set by ProfitLens UK
• Third‑party cookies – set by external providers

3. Types of Cookies We Use

3.1 Strictly Necessary Cookies (Essential)

These cookies are required for the Service to function and do not require consent.

• Authentication and login cookies
• Session management
• Security and fraud prevention
• Cookie preference storage

3.2 Performance & Analytics Cookies (Consent Required)

These cookies help us understand how users interact with the platform.

• Page views and navigation patterns
• Error tracking
• Feature usage analytics

3.3 Functional Cookies (Consent Required)

These cookies enhance user experience by remembering preferences.

• Dashboard filters
• UI customisation

3.4 Marketing & Third‑Party Cookies

ProfitLens UK does not currently use advertising cookies. If this changes, we will update this policy and request consent.

4. Third‑Party Cookies

We may use third‑party services that set their own cookies, including:

• Cloud hosting providers
• Analytics tools
• Payment processors
• Customer support platforms

All third‑party providers are GDPR‑compliant and bound by appropriate agreements.

5. Why We Use Cookies

We use cookies to:

• Keep you logged in
• Secure your account
• Improve platform performance
• Analyse usage patterns
• Remember your preferences
• Provide a personalised experience

6. Cookie Duration

Cookies may last for the duration of your session or persist for up to 12 months, depending on their purpose.

We do not use cookies with excessive retention periods.

7. Managing Cookies

You can manage or disable cookies through:

• Your browser settings
• Our cookie consent banner
• Your device privacy settings

Disabling essential cookies may prevent the Service from functioning properly.

8. Legal Basis for Using Cookies

• Essential cookies: Legitimate interest / contractual necessity
• Analytics cookies: Consent
• Functional cookies: Consent
• Marketing cookies: Consent

9. Changes to This Policy

We may update this Cookie Policy from time to time. Continued use of the Service constitutes acceptance of the updated policy.