Privacy Policy

1. Introduction

This Privacy Policy explains how ProfitLens Technologies Ltd, trading as ProfitLens UK ("we", "us", "our"), collects, uses, stores, and protects your personal data when you use our website, applications, and services (the "Service").

We are committed to complying with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR).

By using the Service, you agree to the practices described in this Privacy Policy.

2. Who We Are (Data Controller)

The Service is operated by ProfitLens Technologies Ltd, trading as ProfitLens UK. We act as the Data Controllerfor all personal data processed through the Service.

For privacy enquiries or GDPR requests, contact:

Email: support@profitlens.co.uk

3. Data We Collect

3.1 Account Information

• Name
• Email address
• Password (encrypted)
• Business details
• Subscription status

3.2 Financial Data

• Bank transactions
• Uploaded receipts and documents
• Transaction categorisation data
• Tax estimation inputs

3.3 Technical Data

• IP address
• Device and browser information
• Usage logs
• Cookies and tracking data

3.4 Communication Data

• Support messages
• Emails
• Feedback submissions

4. How We Use Your Data (Lawful Basis)

4.1 Contractual Necessity

To provide and operate the Service, including:

• Account creation
• Transaction processing
• Tax estimation
• Subscription management

4.2 Legitimate Interests

For purposes such as:

• Improving the platform
• Preventing fraud
• Ensuring security

4.3 Legal Obligations

To comply with UK law, including:

• Tax and accounting regulations
• Anti‑fraud requirements

4.4 Consent

For optional features such as:

• Marketing emails
• Analytics cookies

You may withdraw consent at any time.

5. How We Share Your Data

We may share data with trusted third‑party providers, including:

• Cloud hosting providers
• Payment processors
• Analytics tools
• Customer support platforms

All third‑party processors are GDPR‑compliant and bound by Data Processing Agreements.

We never sell personal data.

6. International Transfers

If personal data is transferred outside the UK, we ensure appropriate safeguards such as:

• Adequacy regulations
• Standard Contractual Clauses (SCCs)
• Equivalent protections

7. Data Retention

We retain personal data for as long as necessary to provide the Service, and for up to 6 years after account closure to comply with legal obligations.

You may request deletion where legally permitted (see Section 8).

8. Your GDPR Rights

You have the right to:

• Access your data
• Correct inaccurate data
• Request deletion
• Restrict processing
• Object to processing
• Export your data
• Withdraw consent

To exercise your rights, contact support@profitlens.co.uk.

9. Cookies

We use essential cookies, analytics cookies, and functional cookies. Full details are provided in our Cookie Policy.

Non‑essential cookies are only used with your consent.

10. Security

We use industry‑standard security measures including encryption, access controls, secure cloud infrastructure, and regular audits. Full details are available in our Security Statement.

11. Children’s Data

The Service is not intended for users under 18. We do not knowingly collect data from minors.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Continued use of the Service constitutes acceptance of the updated policy.